A nice feel good ad about why insurance is important. This one is chosen to be written about because this is unlike the other insurance ads that are showing oldies living a happening life. It shows a young couple, taking digs at each other about why insurance is required. Unlike other ads that almost go to saying IF you live long enough you will be happy , this one says live a tension free... NOW ....so that you live long.

Correctly targeted at a segment with probably the highest amount of disposable income and risk appetite.