Initially the TVCs did seem like a let down with all the hype that surrounded this grand deal. But the footprint across different mediums makes up for the simpicity of the ads to let every one know that there is some one new who is coloring the town red. Lucky they spared the dog!.

My fave TVC is the one in which the dog shakes its self. All of them are cute though.

But what left me impressed was the customized Business World magazine that they sent me. How many times do you get to see your name on the front cover of a magazine ? even if it means you are the only one who will see it :). I have been told its been done before ,well it was the first time for me.