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Honda twister is the new 110cc bike from the Honda 2 - wheeler stable in India. Honda and its communication agency dentsumarcom  have taken a intriguing 3-box layout with the one question in bold to advertise the Twister. The question is "are you missing something and you dont know?", and in my opinion its a brilliant one. Because its not a good feeling to know that i do not know what im looking for!! Damn! 

Each of the new Honda twister ad has 3 boxes, of which two are constant. The second box with the question and the third box with the visual of the Honda Twister bike. The first box is where the variation happens. Each ad has a visual in the first box that complements the big question in the second box. A geeky guy at the airport, a guy and a girl in a library - instantly connect with the question. There is one with a guy drinking juice, that did not connect as well as the others. He just seems to be enjoying his drink!!

In my opinion, this Honda twister ad is good enough to make anyone give it a read. Someone who is shopping for a bike will do so to confirm that nothings amiss.

The visual of the Honda Twister bike  and the copy however fail to give you a feeling of the edge the bike has over others. The regional copy leaves you with a better motivation to try out the bike, the english copy however leaves me feeling the bike is "just like" any other 110cc. It requires a very carefull read to notice what is "unlike".