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My first touch with this campaign was a big hoarding that read one life why so serious? First reactions, why is a product with the name of Jazz asking me why I am serious. With all the recessionary gloom a campaign that asks me why i am serious??  well if not now when !!! That was my mindset to begin with.

The second touch was a full page ad in the daily, a replica of the hoarding. My authentic first time feelings remained. Then this TVC. The first and the only positive thing that stuck in my mind is that the plant went straight in. I think many like me who own a hatchback and have tried to transport plants from a nursery to their homes will realize. Well heres a car that is showing me how it can help, i thought.

The rest of the video was a joke and waste of my time I thought. why would good cars serving their purpose very well just burst into bubbles. There has to be a reason, Honda and its agency fails to show what those reasons are.

If I am expected to ignore all the flaws and look only for a bright spot just as the lady does so in this video - its a bit too much and very unconvincing.

I did recieve an EDM as well, but I had no more motivation to take notice. There is however another one with a "first touch" subject line of "Bold new drive" that I am tempted to open.