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Google SMS based search ads surprised me on my walk this morning. It was surprising because its Google :), and the company that earns money by showing ads was out in the open advertising themselves.

A series of question answer ads decorated the road divider. The answer for all questions is the same. But, interesting set of localized questions for Bangalore. What also works here is that its on a stretch of road that has good width and length to create interest in both motorists and pedestrians. Good choice of medium.

One important detail that was missing and that is holding me back from trying this service, how much would it cost me per SMS?.