Boys will be boys when it comes to toys, Men are no different when it comes to their kind of toys.  The "Admiration Guaranteed" ad for the new Fiat Linea is very simplistic and subtle, but very effective.  Boys will naturally stop and drool over their objects of desire, and this product in both print and tv formats comes out as one.

Men will fall prey, but I think the ad will appeal to women as well, why? , I think they will find the father son pair quite cute. :). She may not go out and buy one for herself, but will be quite happy to be driven around in one.

I am biased and terribly in love with my Fiat so I read every minute detail of the print ad, visited the website too. Will probably visit the showroom too :).