The new domino's ad for the chocolate lava cake has been a real turn off for me. I see this ad and wonder who is this targeted at? My appettite sinks to see one person eating and the others jumping to catch the droppings!

I wish the ad had stopped with the woman shown enjoying her food. It would have done enough to get me hungry and tempted. Starting with curious people looking up, the slow motion walk of the woman,the cheeze and chocolate oozing out of the pizza and cake; Scene by scene the ad did raise my interest on what was going to happen next. But what happened next disgusted me and made me swear.

There could have been many other ways to end this, and I wonder why this was chosen. They could have had the bystanders to just drool or they could have had the woman employ ways to save the overflowing cheese and chocolate.

My impression of Domino's is that of a customer friendly brand. That impression has been backed by their warm tagline of "Khushiyon ki home delivery". Their initiative of ordering pizza over the internet is also commendable. I guess I got quite peeved with the end of this ad. Domino's might want to consider that I may not be the only one who feels this way.