Honestly, I get it, but it seems lame. While most cable channel operators are wooing customers with offers, channels and features, Dish TV is desperately trying to beat emotion out of a lost SRK. Does it work? I dont know!

The 'old couple' commercial seemed like a spoof - really! It was incredibly corny! This one attempts yet another, please let me touch you emotionally number. But really its boring. It truly does not inspire me to consider this brand.

If brand is what they want to build - do it the Airtel way. Getting all the stars into one ad and lanching with a bang! What they are trying now is really weak I think.

Dish TV needs a more inspired route! You can't bore me into buying you!