The recent "More Sports" hoardings from Deccan Chronicle after a long time gives them a differentiation.The win of the twenty twenty rubbing on. This also suggests that they are getting down to selling good content. Maybe they learnt a few lessons from their earlier campaigns.
Besides, this is the first of theirs that actually conveys something meaningful. The earlier ones were scattered and cryptic. They started with typography all over woman's body and the more recent ones had a * next to their head - whatever they were trying to tell!. I have already shared what I thought of the tv guide here. And, I am not the only one complaining about it.
Its been a long time since they have been in Bangalore, I am yet to lay hands on their product. Good time to try?

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