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Frustrated, thats what this ad made me. A car being shown as a personal music system, did catch my eye. Now I wanted to know what the "muzic" was all about!!. Thats when it started getting on my nerves. I just could not read the copy, it was too small and smudged.

Some of the most important information that chevy would want their car buyer to know just could not be read. The chevy guarantee or the kilometers per litre were too tight and small. Printing quality could create problems, but everyone knows about that. Are these not problems that someone from advertising will know at first look?

Too expensive to lose out product or service advantage in communication like this during these times of recession.