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It is that time when I have to look out for a second car, the first car is ageing you see. This Chevy Beat ad with red background and big fonts got my attention. It did not matter that Chevy Beat is not in the segment of cars that I am considering; It still got my attention as I am already in that mode of knowing about what cars are available in the market

When asked a question and you answer and you are told you got the answer wrong it is difficult to stay away from finding out the correct answer. Thats what happened with me as I read the big bold question in the Chevy Beat ad about Air-conditioners in cars. I was curious to find out more about car air-conditioners and what makes the one in Beat different from the others.

So far so good.

When I finished reading, I wasnt really sure what to make of it. Maybe because I did not find the answer to my question - How is Beat's AC different from other cars? Or a more fundamental question of why should a consumer even care about this bit of information? Frankly this neither convinced nor confused me.