Okay – here’s a perfect example of why just getting a celebrity brand ambassador is not good enough! I think there has been little talk of Preity Zinta’s association with BSNL because most people are still trying to figure out what it’s about? Wonder if they have an agency at all – or did they think if you have a popular celebrity brand ambassador, who needs communications or creative expertise?!!!

Forget about bringing any semblance of a ‘campaign’ (the only thread in the BSNL ads is that they are all equally bad), they haven’t even invested in decent photography! Yes she is pretty – but she looks like she genuinely does not care where the picture is used! And the shots look like they came from some roadside photo studio.

BSNL – Preity might work for your brand, but get someone who knows what to do with her to help out please! Give your brand ambassador a fair chance!!