The new ad for bourbon chocolate cream biscuits is cleverly done. A situation of boy hanging out with friends at home watching a game is one that most can identify with. Typically something that would end up with the girl being either hospitable or hostile. The bourbon biscuit ad takes the hostile route, but with a memorable twist. The boys friends leching lends well to the comic effect. 

For me this ad scores over the other dark chocolate biscuit ads because its funny and the erotic touch is subtle.  The others take a very explicit route that it effects a channel switch.   

Is this ad going to make someone go out and get a pack? Dont know. Its definitely on top of mind right now. But it also creates opportunities to typecast a situation as a 'bourbon biscuit' situation.