The bourneville ads are really annoying. I love the chocolate and know many people who love it too. It's a fantastic product being belittled by a silly ad campaign.

The whole 'English' thing is over done and looks like a mockery. A chocolate is something you indulge in, savour and love. Why the negative and quite humour-less attempt to make me people want to deserve it?

Onida did a good job of using the envy emotion well. Bourneville fails. Stand out - but in a clever, fresh way. Not boringly.