Bingo chips continues to entertain with its mad advertisements. This new Bingo Red Chilli bijli chips ad has an universal appeal compared to the previous one which had an out and out south indian feel. The exagerration of setting a heart on fire is very funny indeed. My college going neice was the most amused. I dont know if the ad carried a disclaimer about this having been performed under controlled and simulated conditions. Shouldnt they?

In the US market place competetive advertisers are filing lawsuits claiming each other to prove what is being shown or said in an advertisement. If that happens here, this will be one hard act for ITC and Bingo Chips to demonstrate. :)

Its tough to do enough to be on top of ones mind in matter of seconds. The team behind the Bingo chips ads seem to pull this of everytime. But again, will only be remembered for the madness.