The Bajaj pulsar transformers ad is slick., very slick - almost a never done before in India sorts. Goes all out to drive a point that their technology is the most advanced. In my mind now I am beginning to associate Bajaj as a brand to superior technology. But will this ad make a mark across locations - urban yes, what about others?

One search on twitter - and you will instantly know that a lot of people think it is a cool ad.  But what is the reach of twitter in India?

The reaction to Tata Nano and it eating into the two wheeler market was that a bajaj pulsar buyer will buy it because he wants a pulsar and not just any other mode of transport. All of these seem to suggest that Bajaj bikes are trying to be a lifestyle statement. Something that will make it niche. It will not try to be everyones bike - thats almost like saying it will no longer be 'Hamara Bajaj'.

Dhak Dhak Go (DDG) - from hero honda is still trying to reach out to the masses. The ad bored me - but I may not be their target. The target even today for Hero Honda is the sensible compromising Indian who needs more for every rupee spent.  So they seem to be not taking any chance and continue with the tried and tested and successful formula -  celebrity, action, song and dance. What else does an average indian need for entertainment - transformers be damned. Formula is good - is the execution deliberately so rudimentary? Or just plain lack josh?

For an ad that celebrates 25 years of being in business it does not have a strong message coming through. It just goes on and on - its just a very long commercial without any message or relevance. The visuals of the ad are also not memorable - maybe they are just counting on the song!!