More has been said with one word that its quite useless for me to say anything. There have been many ads asking people to be responsible. Some trying to scare, some trying to be more FYI. Mr. Schumacher makes this the one to stand apart and get attention. Very potent to bring a transformation in plans for the next night out.

Would it have the same impact if the message was delivered by someone else?

Both the print and video are simple and yet speak out the message loud and clear.