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Asklaila.com is a location based online directory cum search engine. That's its positioning in my mind. I checked their about us page for a one liner confirmation, but I got a whole story. So I'm going to assume I'm right until proven wrong. In other words, its a website that I go to with a question in the context of a location and hope to get an answer. AskLaila.com's outdoor advertisements however promise much more, they almost claim they are next to god. Which they should, otherwise I wouldnt be motivated enough to write this out. So do I like the ad, does it connect and make me want to try Asklaila.com. Yes it does.

I have seen two of their hoardings and I like the "jayanagar parking problem" one more than the other. Why? because its in jayanagar, parking is a problem in jayanagar and every one driving around there is probably looking for one. Seeing a large hoarding with the same question thats on your mind gets you almost involuntarily to continue reading hoping for an answer. So thats my connect. If someone is too frustrated the reaction might be "shoot, everybody always has answers for questions that dont matter now". But I think its going to stick at the back of the mind.

"For everything else" does remind me mastercard, but Ask God or AskLaila commands attention.