This Anchor tooth paste ad really got me smiling. Very very strong teeth - that's what it effectively demonstrates. But what an unusual and engaging way of doing it! Thoroughly engaging and enjoyable. How did anyone hit on this story line?

The obviously newly wed couple. Very believable sort of girl in the hep clothes but the visible 'chooda' to establish her newly wed status; lovingly baking a cake for the husband. Who turns out to be the traditionally 'loser' looking type. Nice touches every step of the way - including the music track that blends the traditional with the contemporary reflecting the story line neatly! And then of course the sweet climax - until he bites into the cake you never know that its a toothpaste ad. And afterwards you are unlikely to forget!

Nice work. Brilliant in fact. Way above the rest of the category.