Airtel strikes the right chord yet again. The ad begins without revealing which brand or what product its for, but gets us interested slowly and steadily. Kids are always fun to watch!

The right expressions, the right amount of build-up, the correct peaks (like when the two boys lift the boy on the crutches) and a lovely simple line to connect the dots. Yes, when we were children, we ran for most any reason

And this ad makes us want to run again! While I have not run since the forced school-time cross country races, I do hope Delhi runs to Airtel's tunes!