This ad had me watching it till the end, the attention to detail in the animation is what did it. The moves (watch the eyes) , the music and just about everything else captivated. Its so well done that "I wish I could do that" - I was thinking. A timely provocative tagline happened, that put things in a different perspective and explained the antics of the baby in the diapers.

This ad is a good attempt by Aegon Religare to put their foot into doors of planning parents. Aviva took the approach of preparing parents to  fleeting changes in childrens education and career, Max Newyork prepared them to be able to support their own expectations from their children. There is another common parental desire that Aegon Religare is trying to cash in on. This could very well be the Ace in the pack. The ambition of parents to help their children in becoming what they could not in their agenda of life :).

The "I wish I could do that" feeling is a nagging one. Should work well for the product.