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The iPhone might turn out to be a good innovative and new medium for mobile and web advertising. A couple of applications that I use on the iPhone show up ads. They consume just about enough real estate to get noticed and sometimes accidently click on them too.

The first app that I saw the ads in was this free game called "iMazeLite". A cool tilt and touch based Maze game. Ads are shown at the bottom. since this game allows for tilt and touch based movement of the ball to solve the maze it provides ample opportunity for the user to take notice or even accidentally hit on the ad. These ads are served by AdMob.

The second app I have noticed ads are in the Bloomberg application on the iPhone. There are two places where one can notice ads. One when reading news articles and the other on what is a equivalent of the status bar in this application.

I have not seen ads targeted towards Indian consumers but we may start to see them soon.