Finding a complete book on slideshare was quite unusual. But so it had to be. Another great resource that I could share here. As a consumer with patience to read through it will make you more aware of the choices you have made.

Marketers of course should find great value in the entire book and in specific the Principles in chapters of Part 2. My personal favorites are chapter 2 and 3 with the author's digs on what is brand(ing) and what is chitchat. Thump.in and its blogs were started with the intention of showcasing these disconnects.

This month has been good reading time for me. First it was "In search of Obvious" by Jack Trout. A lead from that book took me on a trip around the internet to find the "Story of Obvious Adams". And, now this. I have enjoyed reading each of them.