The outdoor campaign that preceded the recent television series, confused a little. For one thing, I could not make out if that was Aamir at all! Simply because he didn't do much, the campaign did not seem to say much!

And then the TV ads hit. Aamir Khan brings life to this commercial - he is fantastically expressive and his reactions fill up the screen quite completely. He is brilliant.

But one question - why is Samsung also going the exquisite sound route? Can it compete with Sony on that count? Does the product really keep to this ad's promise? And will customers try the product thanks to Aamir?

Feels like this is just the beginning of this new and adventurous campaign of Samsung's - and we can only hope the story builds up interestingly, and does justice to this celebrity endorsement!